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Understanding Media Economics

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Manufacturer: Sage Pubns
Part Number: UBM9781412930772
MSRP: $54.04
Sale Price: $51.47
Sale Price: $51.47
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"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.

The Second Editionof Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website.

*Author: Doyle, Gillian *Publication Date: 2013/05/01 *Number of Pages: 216 *Binding Type: Paperback *Language: English *Depth: 0.50 *Width: 6.50 *Height: 9.25.





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