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Qualitative Consumer And Marketing Research By Belk, Russell W./ Fischer, Eileen/ Kozinets, Robert V. |
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Manufacturer: Sage Pubns
Part Number: UBM9780857027672
MSRP: $72.06
Sale Price: $68.63 |
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Sale Price: $68.63
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"Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research.
The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researcherscan practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research.
Whatever your background, this book will help you become a better researcher and help your research come alive for others."--Publisher's website. *Author: Belk, Russell/ Fischer, Eileen/ Kozinets, Robert V. *Publication Date: 2012/12/26 *Number of Pages: 234 *Binding Type: Paperback *Language: English *Depth: 0.
75 *Width: 6.75 *Height: 9.25.
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There's no greater feeling than getting the perfect item with the most features at the lowest price. This Qualitative Consumer And Marketing Research By Belk, Russell W./ Fischer, Eileen/ Kozinets, Robert V. is of the highest quality. Most shops charge the list price for this item, which is $72.06. At UnbeatableSale.com, you save $3.43 on our everyday price - that's at least 5%! Shipping charges are calculated based on the contents of your order, the delivery option you choose, and the destination. At UnbeatableSale.com we are committed to protecting the privacy of our customers and using personal information responsibly. |
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| | | ITEM | DESCRIPTION | PRICE | SEE SITE | | Qualitative Consumer and Marketing Research By Belk, Russell W./ Fischer, Eileen/ Kozinets, Robert V. | "Written for students, scholars, and marketing research practitioners by three qualitative marketing... | $166.67 |  |
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