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Books > Business And Economics > Public Relations > McGraw-Hill

Crisis Communications By Fink, Steven

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Manufacturer: McGraw-Hill
Part Number: UBM9780071799218
MSRP: $27.17
Sale Price: $25.88
Sale Price: $25.88
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Provides a guide for dealing with inevitable public relations crises, including managing the relationship between public perception and reality, choosing a crisis spokesperson, protecting a brand, and using social media to communicate directly. *Author: Fink, Steven *Subtitle: The Definitive Guide to Manageing the Message *Publication Date: 2013/02/12 *Number of Pages: 314 *Binding Type: Hardcover *Language: English *Depth: 1.

50 *Width: 6.75 *Height: 10.00.





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