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Books > Business And Economics > Entrepreneurship > John Wiley & Sons Inc

All In Startup By Kander, Diana

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Manufacturer: John Wiley & Sons Inc
Part Number: UBM9781118857663
MSRP: $22.81
Sale Price: $21.72
Sale Price: $21.72
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"A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.

The "business plan" curriculum taught in most M.B.A. programs is on the verge of extinction. A new "scientific method" of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days.

Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school"-- *Author: Kander, Diana *Subtitle: Launching a New Idea When Everything is on the Line *Publication Date: 2014/06/30 *Number of Pages: 284 *Binding Type: Hardcover *Language: English *Depth: 1.

00 *Width: 5.00 *Height: 8.00.





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