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Books > Business And Economics > Marketing > General > McGraw-Hill

A Creator's Guide To Transmedia Storytelling By Phillips, Andrea

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Manufacturer: McGraw-Hill
Part Number: UBM9780071791526
MSRP: $25.94
Sale Price: $24.70
Sale Price: $24.70
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Offers advice on marketing stories and content online to audiences by using multiple media platforms, and addresses outsourcing work, finding a good production team, getting funding, and making a profit. *Author: Phillips, Andrea *Subtitle: How to Captivate and Engage Audiences Across Multiple Platforms *Publication Date: 2012/05/31 *Number of Pages: 272 *Binding Type: Hardcover *Language: English *Depth: 1.

25 *Width: 9.50 *Height: 7.75.





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