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Books > Business And Economics > Marketing > General > John Wiley & Sons Inc

60-Minute Brand Strategist By Mootee, Idris

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Spacer 60-Minute Brand Strategist By Mootee, Idris Spacer
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Manufacturer: John Wiley & Sons Inc
Part Number: UBM9781118625163
MSRP: $25.94
Sale Price: $24.70
Sale Price: $24.70
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Blending together business strategy, customer experience and anthropological perspectives, this new and adapted guide to brand leadership provides case studies and includes information on how traditional branding is being challenged in a connected world.

*Author: Mootee, Idris *Subtitle: The Essential Brand Book for Marketing Professionals *Publication Date: 2013/05/13 *Number of Pages: 246 *Binding Type: Hardcover *Language: English *Depth: 1.00 *Width: 6.25 *Height: 9.25.





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